Cable Regulations are Key to De-amplifying Disinformation
Dominion and Smartmatic brought billion-dollar lawsuits against Fox News leading the cable network to rollback — though not eliminate — disinformation, most notably in the firing of long-time host Lou Dobbs. This, however, may be a short-term solution to a long-term problem.
Facebook, Twitter, and YouTube have borne the brunt of criticism connected to the continuing spread of misinformation, and rightly so. They waited far too long to de-platform conspiracy theorists, and almost immediately after they removed the former president and QAnon promoters misinformation dropped by 73%.
What we also know is that…
From all outward appearances, things could not be better for Netflix. In the first quarter of 2020, its subscriber numbers grew faster than in any quarter, with nearly 16 million new subscribers, and viewing figures are way up as millions of people are locked in their homes with nothing to do but binge-watch TV or catch up on movies. The streaming service scored high ratings and massive social media attention with docuseries Tiger King (64 million household views) and Love Is Blind (30 million views). …
During the worst pandemic in history, marketers are at a loss. Frankly, they should be.
Now is not the time to put out a sales message or anything resembling one. The economy is tanking, retail stores are closed, and nearly 10 million Americans have just lost their jobs. The only things people — note that I do not say “consumers” — care about buying right now is food and toilet paper.