Cable Regulations are Key to De-amplifying Disinformation

Dominion and Smartmatic brought billion-dollar lawsuits against Fox News leading the cable network to rollback — though not eliminate — disinformation, most notably in the firing of long-time host Lou Dobbs. This, however, may be a short-term solution to a long-term problem.

Facebook, Twitter, and YouTube have borne the brunt of criticism connected to the continuing spread of misinformation, and rightly so. They waited far too long to de-platform conspiracy theorists, and almost immediately after they removed the former president and QAnon promoters misinformation dropped by 73%.

What we also know is that…


Will the coronavirus quarantine boost be a long-term boon for Netflix? Probably not.

The Netflix logo is shown on a smartphone against a backdrop of blurred out Netflix show titles.
The Netflix logo is shown on a smartphone against a backdrop of blurred out Netflix show titles.
Photo: SOPA Images/LightRocket/Getty Images

From all outward appearances, things could not be better for Netflix. In the first quarter of 2020, its subscriber numbers grew faster than in any quarter, with nearly 16 million new subscribers, and viewing figures are way up as millions of people are locked in their homes with nothing to do but binge-watch TV or catch up on movies. The streaming service scored high ratings and massive social media attention with docuseries Tiger King (64 million household views) and Love Is Blind (30 million views). …


How Walmart and Popeyes Chicken became case studies in how not to advertise during a crisis

A photo of a Popeyes store front and logo.
A photo of a Popeyes store front and logo.
Photo: Eric Baradat/AFP/Getty Images

During the worst pandemic in history, marketers are at a loss. Frankly, they should be.

Now is not the time to put out a sales message or anything resembling one. The economy is tanking, retail stores are closed, and nearly 10 million Americans have just lost their jobs. The only things people — note that I do not say “consumers” — care about buying right now is food and toilet paper.

Evidence of how flummoxed marketers are can be seen in the advertising created during the initial onset of this crisis. Numerous advertisers redesigned their logos in an attempt to…

Mara Einstein

I worked in marketing at NBC, MTV and at major ad agencies. My books include Black Ops Advertising and Compassion, Inc, among others. More at maraeinstein.com

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