Cable Regulations are Key to De-amplifying Disinformation

Dominion and Smartmatic brought billion-dollar lawsuits against Fox News leading the cable network to rollback — though not eliminate — disinformation, most notably in the firing of long-time host Lou Dobbs. This, however, may be a short-term solution to a long-term problem.

Facebook…


Will the coronavirus quarantine boost be a long-term boon for Netflix? Probably not.

The Netflix logo is shown on a smartphone against a backdrop of blurred out Netflix show titles.
Photo: SOPA Images/LightRocket/Getty Images

From all outward appearances, things could not be better for Netflix. In the first quarter of 2020, its subscriber numbers grew faster than in any quarter, with nearly 16 million new subscribers, and viewing figures are way up as millions of people are locked in their homes with nothing to…


How Walmart and Popeyes Chicken became case studies in how not to advertise during a crisis

A photo of a Popeyes store front and logo.
Photo: Eric Baradat/AFP/Getty Images

During the worst pandemic in history, marketers are at a loss. Frankly, they should be.

Now is not the time to put out a sales message or anything resembling one. The economy is tanking, retail stores are closed, and nearly 10 million Americans have just lost their jobs. …

Mara Einstein

I worked in marketing at NBC, MTV and at major ad agencies. My books include Black Ops Advertising and Compassion, Inc, among others. More at maraeinstein.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store